Founded in Shiraz in the mid-1990s by the  Korshidian and   Haghnegahdar families, Modam became

involved  in  the production of contemporary rugs in 1995. Today  their main office is in Hamburg,

Germany, but the firm  also retainspremises in Shiraz.Over two  thousand weavers are  employed  in

the company’s  workshops in Iran. Most are  nomadic and former nomadic women from the  tribes

of the Fars region of southwestern  Iran, who have a high level of  traditional  carpetmaking  skills

and experience.Modam’s weavers enjoy a great degree of artistic freedom, both with the colours they

use and their personal interpretation of the designs.This is due to the company’s firmly held belief  that 

if  an element of spontaneity is introduced into the production process it will generate an unforeseen yet

appealing aesthetic.The high skill level of Modam’s weavers and dyers allows the firm’s designers to

develop almost any type and style of carpet,using handspun local wool and indigenous natural dyes

(except for a small amount of imported indigo),which are processed in their own dyeing and  cleaning

plants.Traditional designs  can therefore be reproduced in a  variety of sizes, depending  on the

customers’specifications.Modam copes with an increasing international demand for its production by

employing newweavers and purchasing the best quality gabbehs and rugs available in the Iranian market.

The company’s new collection of Iranian Zielglers,Dena, is proving very popular.